What is the corporate style of the company?
Corporate identity is competently selected by the meaning of constant graphic and text elements, with which you can determine the affiliation of an object to a certain company. Thus, corporate style implies the design in one color gamma, one style of the company’s products, its advertising, premises, uniforms of employees, printing, etc.
The corporate identity of the company is its unique identification mark on the market. In addition, it is a powerful marketing tool, helping to strengthen its positive image in the eyes of customers and encouraging partners to build a certain corporate image, increasing the effectiveness of ongoing promotions. We should not forget that creating a corporate style of the company, you thereby make it recognizable for your customers and partners.
It is worth paying attention to the fact that the development of corporate style for the company in Minsk is the work of not one person, but of a whole team of specialists – from copywriters to marketers, which makes it possible to create a truly efficient “product”.
Stages of creating a corporate identity
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Development of corporate identity. Branding.
While developing the logo, we recommend that clients immediately include the corporate style (forms, business cards, corporate colors, fonts) in the project, as well as brand book, which includes a list of rules, requirements and examples of the company’s corporate style development.