VIA Bowling Products (the international trading name of Shanghai Zhonglu Industrial Co.,Ltd.) was founded in 1995, as a manufacturer of bowling products. Within a few short years of initial product release in China, the world´s largest bowling equipment market, VIA has sold thousands of lanes of bowling equipment. Building on the experience...

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Our philosophy is simple.

-Get the product right
-Produce it at the lowest cost
-Be the price leader in every product line
-Serve the customer and the product
in the field